When you send SMS messages to a supported country, your Twilio Messaging Service will set your Alphanumeric Sender ID as the From parameter to deliver your message. You can add Alphanumeric Sender IDs to a Messaging Service. Here is a list of countries that support Alphanumeric Sender IDs which includes the pre-registration requirements for each one. Not all countries support Alphanumeric Sender IDs, and many that do require you to register your Alphanumeric Sender ID before it is first used. Accepted characters include both upper- and lower-case Ascii letters, the digits 0 through 9, and the space character. Alphanumeric Sender IDs may be up to 11 characters long. Messages that have been blocked by BT/EE, will be flagged by a failure error code in your reports.An Alphanumeric Sender ID is your company name or brand used as the Sender ID in one-way SMS messages sent to supported countries. How will I know if my message has not been sent? ![]() It is important that you take the time to complete these checks and make any necessary adjustments, as you will still be liable for SMS charges if your messages are blocked for non-conformance to these new guidelines. What do I need to do next?Įven if you are happy that your current sender ID meets these rules, we’d ask you to take the time to double-check your sender ID, URLs if you use them, and short code format, to ensure service continuity. Occasionally, very new URLs may be blocked. URLsīT/EE will block suspected spam or fraudulent URLs that are included in the body of your message, so please ensure that you format your URLs correctly. If an exception is needed, please contact your account manager in the first instance. for Irish companies that use start codes beginning with 5). Upon request, BT/EE approval can be given for 3 & 4 digit short codes and for short codes not starting with 6, 7 or 8 (e.g. Short codes that don’t follow the UK short code format (five digits starting with a 6, 7 or 8) will be blocked. If any of the following number formats are used, they will NOT be converted to any of the permitted formats listed above and will be blocked: If any of the following number formats are used, they will automatically be converted for you to the permitted format (447) listed above: If you wish to include it, its use will still be permitted. The numeric sender ID does not need to include + prefix. The permitted UK dialling code formats are: If you are sending to the UK from another country, you will need to purchase a UK virtual mobile number (VMN) to do so. Your message may be blocked if you are sending within, or to, the UK and use a numeric sender ID that does not begin with a UK dialling code. The same also applies if you are a reseller and send on behalf of one of the organisations below. If your name does appear in the list below, we will work with you and BTEE, to ensure you can continue to send messages, using the name of your brand/organisation. If used, your message may be blocked.Įxamples include, but are not limited to, those listed in the table below. ![]() There are a number of specific brand names and organisations, whose name you cannot use as part of your sender ID. Sender IDs – specific brands/organisations ![]() This is a current list of special characters that are permitted : A to Z (Upper case) It does not apply to any used in the body of your message. This only applies to special characters used in your sender ID. The majority of special characters are not permitted by BT/EE and, if used, your message may be blocked. Using a variation such as those shown in the table below, may cause your message to be blocked. Variations of the above words are also not permitted. ![]() Your message may be blocked if you use any of the generic words listed below in your sender ID, or a variation of them. The following are examples of what will be blocked: These rules apply, whether you are sending SMS by using Email to SMS, our portal, our API or via an automation.īT/EE changes relate to sender IDs, URLs, the use of special characters and short codes. BT/EE have introduced a series of new controls and restrictions aimed at protecting businesses and customers by reducing the likelihood of messaging scams and fraud.
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